Turkish plans to install Panasonic’s IFEC systems on 92 Airbus A321neos, 65 Boeing 737 MAX 8s and 10 737 MAX 9s. As part of the contract, Turkish Airlines has the option to equip the last 45 aircraft with its own direct affiliate’s IFE system, pending line fit offerability.

The eX1 system includes a passenger data integration capability, which allows the airline to recognize passengers’ travel preferences and recommend customized content, services and amenities. A customized “companion app” is also part of the package, which enables passengers to pair their mobile devices to the IFEC system for additional entertainment and communication options.

Panasonic’s Global Communications Service (GCS) will provide inflight WiFi and connectivity for the system.

As part of the agreement, Panasonic will establish a media center and creative services team at Istanbul New Airport, which is under construction and is scheduled to open in the first half of 2018. Turkish said the media center will operate at the airport “until the first operation in this airport takes place, which will service Turkish Airlines exclusively … the facility is designed to fulfill the airline’s content and software needs with racks to support media, interactive development and applications.”

“We needed a solution not only capable of providing a reliable system, but also [an] … immersive inflight experience to our passengers,” Turkish Airlines board and executive committee chairman M. İlker Aycı said. “eX1 [is] a proper decision for our flag carrier in this regard.”

“Our partnership with Turkish Airlines is a long term, strategic relationship,” Panasonic Avionics CEO Paul Margis said. “We look forward to a close collaboration [to] … support them achieve their 2023 objectives.”